Real World Strategy has been a member of the CBI for some years.

  • The CBI asked Real World Strategy to identify ways in which the CBI might become more effective in member recruitment and retention by adopting appropriate elements of B2B sales best practice
  • The CBI Real World Sales Review took place during the end of 2012 and the early part of 2013

At the conclusion of the first phase of the project, Cedric Kennedy, the CBI Resources Director made the following observations:

“The CBI asked Real World Strategy to review the way in which membership is sold and retained.  We were impressed with their quick grasp of the business and their ability to speak in ‘our language’ – even to the extent that we did not request any alterations between their first draft and final reports.”

“They were able in a short period to confirm that our approach to ‘sales’ was on the right track but also provided a number of sensible and practical ideas for improving it.  This has helped give us the confidence to develop our approach and we expect their ideas to help us with short and long term improvement.”

Cedric Kennedy, CBI Resources Director – March 2013