Improving sales team performance for over 25 years

Bridgestone Tyres was our first client when we trained their sales team over 25 years ago. Since then we have worked with many sales teams in most major market sectors.

The way that we work with clients has changed enormously as we have gained experience, and as the role of selling has changed so dramatically.

We used to run sales training courses.

Experience has taught us that simplistic approaches and quick fixes do not deliver sustained sales results. A range of elements all need to be lined up and working together:

  • Selling skills
  • Levels of confidence and motivation
  • Business plans and sales targets
  • Effective sales team leadership
  • Sales and sales management processes
  • CRM and performance reporting
  • How to connect sales with marketing

We work with our clients in all of these areas. We identify and tackle weaknesses and build on strengths in order to establish reliable business development results.

 

The future of selling - available now

With some of our clients we work on the basics, because that's what is needed. 

When we have the opportunity, we work with some of the very best sales teams to push the boundaries of current best practise.

We equip and inspire business development people to create more value for their customers.

We see a new role emerging for sales people:

The Business Development Coach is equipped to ask excellent questions which require buyers to develop a much better understanding of their own needs. Having added so much more value, the opportunity exists to shape the business decisions in some measure.

The Business Development Coach is able to lead the development of business proposals that enable all parties to achieve their goals.

At Real World Strategy, we now have considerable experience in equipping and inspiring business development teams to make this very significant change in role.

We will welcome the opportunity to demonstrate our coaching skills as we help you to understand how these ideas will help you to achieve your challenging sales targets.