What is Real World Strategy?

Strategy is all about “where are we going?” and “how are we going to get there? Strategy underpins all priorities and decisions. Strategy always exists, whether it has been carefully chosen or not.

Real world strategy is the strategy that is actually in place in a specific situation.

In companies, real world strategy is often very different to the strategy that might have been chosen in the boardroom.

We help our clients to connect boardroom strategy with real world strategy in order to improve results.

We do this by introducing real world strategy processes. These processes ensure that real world strategy and board room strategy remain connected.

We improve 3 key business development processes:

• Rolling Business Plans – to achieve agreed business development goals
• Sales Pipelines – to achieve sales results
• Account Management – to achieve customer retention, profitability and growth

25+ Years Real World Experience

We have been improving the competitive performance of our clients for over 25 years. We’ve learned a lot about how to improve results in the real world

Our clients range in size from small privately owned companies to the largest multinationals. We occasionally work with key individuals, enabling them to lead their own development processes.

Most of our work is done with business teams:

• Senior management teams
• Sales, business development & account management teams
• Projects teams

Peter Button – Business Development Director

Our client programmes are typically designed and led by our Business Development Director, Peter Button.

You can learn more about Peter from his Linkedin profile and from Peter’s personal blog.

Associates and Existing Programmes

When additional expertise or resources are needed for a programme, we identify and introduce suitable team members as associates.

Many of our clients have existing business development initiatives in place. We are experienced at integrating our work with current internal projects and initiatives.  We have worked alongside a wide range of external support and development programmes. In particular, we are good at adapting our involvement to use existing process vocabulary to avoid confusion.

Changes Over 25 Years

Way back in the 1985 we were leading conventional training courses. Our first big programme was with Bridgestone Tyres, training the UK sales team how to use their new Filofaxes. Today we use a wide range of communication and collaboration technologies. It used to enough to run a 3 day sales training course in a hotel. These days we are just as likely to:

• Help clients manage their sales pipelines more effectively using their CRM system
• Build a shared wiki toolkit to equip all team members with knowledge and resources
• Post videos online of the commitments that team members make to their colleagues

Real World Strategy Limited was incorporated in 1997 originally with the company name Real World Training Limited. Like many other training companies at the time we ran a range of courses for managers and sales people. The company name changed when we found ourselves running fewer conventional training courses. Instead, we spent our time enabling clients to develop their own increasingly strategic processes of  learning.