Improving B2B sales performance for over 25 years

Bridgestone Tyres was our first client when we trained their UK sales team over 25 years ago. Since then we have worked with many sales teams in most major market sectors.

The way that we work with clients has changed enormously as we have gained experience, and as selling roles have changed so dramatically.

We used to run sales training courses. However, experience has taught us that simplistic approaches and quick fixes do not deliver sustained sales results.

For Sustained Sales Results, Everything Matters!

• Sales and sales management processes
• Effective sales team leadership and coaching
• Integration of business plans, marketing and sales targets
• CRM and performance reporting
• Selling competencies
• Levels of confidence and motivation

We work with our clients in all of these areas. We identify and tackle weaknesses and build on strengths in order to establish reliable sales results.

What Makes Us Different?

Focus on Coaching Customers to Buy More Effectively

We believe that people in sales roles should use their market and product knowledge to coach customers how they can buy more effectively. This focus leads to significantly more effective sales behaviours.

30-90 day Return on Investment

We seek performance improvement that will pay for our involvement with clients within 30-90 days, depending on the size and scope of the programme.

Involving Everybody

The days of "the sales team" acting independently are long gone. We involve everybody who has a significant impact on sales results in our programmes.

We Put You "Front and Centre"

One of the best ways to learn is to train and coach others. This is a key reason why we like to put team members from our clients "front and centre" in programme workshops and events, rather than be keen to be out at the front ourselves. It makes our job a bit harder, but it's worth it because team members develop better understanding.

Evidence not Hype

Every element of each of our programmes is based on solid evidence, ideally from multiple sources. There is no place for hype and fads.

Enthusiasm & Fun

We are genuinely enthusiastic about this stuff! Programmes are designed so that we can share our enthusiasm. And people always learn better when they're having fun, even if they are being pushed close to their limits...