“Improve your revenue and profit” ¹

We equip and inspire business development teams to co-create more value with clients and customers

Then we review the evidence of improvements in sales results

¹ Headline supplied by our Chairman, Professor Malcolm McDonald

  • Need a more effective business development team?

  • Keen to avoid anything that looks like conventional sales training?

  • Want to ensure that investment of time delivers measurable improvement?

Keep scrolling to learn about our 3CSELLING workshop programmes…

  • Learn how to COACH your customers, enabling them to understand their own needs better
  • CO-CREATE more value for all stakeholders at least cost
  • CONCLUDE discussions by project managing decision processes
  • Learn more about 3CSELLING here
  • Structured programme of preparation, coaching, team workshop and research
  • Content and outcomes co-created uniquely for your situation
  • Fixed programme fee - £12,000
  • Learn more about the programme here
  • Every element of your programme designed to make an immediate difference in the real world
  • Discussions lead to conclusions, commitments, actions and results
  • We will take great care to ensure that everybody’s expectations are managed with the goal of no surprises
  • High quality research underpins all aspects of your programme
  • Academic research informs the content of your programme
  • Structured feedback from your team about the impact of your programme
  • Learn more about our focus on research here

When might I use a 3CSELLING workshop programme?

  • Appointment of a new business development team leader
  • An important sales goal that must be achieved
  • Launch of a new product or service
  • Preparation for an exhibition, conference or other event
  • Development of a significant proposal
  • Any time that you and your colleagues need external help, within a structure that is focused on results

How can we help?

It will be great to hear from you. Please complete the contact form and we’ll get back to you quickly. Alternatively, contact us on Twitter:

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We’re BIG fans of this book

•  Published May 2014
•  Rigorous academic approach
•  Highly readable
•  “For everyone who wants to build a future-proof sales organisation”

Book website can be found here